Sunrise over a Central Texas lake with boat dock

Our Story

Family first. Lake life second.
Business built around both.

The family behind InsightEngine on the dock at sunset

Home base — the dock where it all started

Hey, I'm Nate.

I've spent most of my life on Central Texas lakes. Grew up around the water, raised a family around the water, and built a business keeping lakefronts clean, safe, and beautiful.

ATX LakeScapes started because I saw property owners getting the runaround — slow callbacks, surprise invoices, and crews that no-showed. I figured if we just showed up when we said we would, did honest work at a fair price, and treated every dock like it was our own, the rest would take care of itself.

Turns out, it did.

Then the paperwork caught up.

Business was growing. More jobs, more crews, more customers calling in. But every Sunday night was the same — laptop open at the kitchen table, price sheets everywhere, trying to get bids out before Monday.

Meanwhile, leads were calling and going to voicemail while I was out on a job. By the time I got back to them, they'd already hired someone else.

My wife noticed it before I did. She said, "You started this company so you could be on the water. Not behind a screen."

She was right. So we built InsightEngine — software that handles the parts of the business that don't require a boat or a toolbelt.

Working on a lakefront dock installation

Where we'd rather be — on the water, not behind a screen

What we believe in

Same values we built the business on. Nothing fancy.

1

Show up when you say you will

Our customers count on us. InsightEngine is built so you never miss a callback, drop a bid, or forget a follow-up. Your reputation is everything — we help you protect it.

2

Charge a fair price

No hidden fees. No surprise invoices. You know exactly what you're paying, and your customers do too. We built our pricing tools the same way — transparent and honest.

3

Answer the phone

When you call us, a real person picks up. Someone who's been on a dock, run a crew, and understands what your day looks like. We're contractors who built software, not the other way around.

4

Protect family time

The whole reason we built this was to get off the laptop on Sunday night. If InsightEngine isn't giving you your evenings back, we haven't done our job.

Where we work

Central Texas lake country

Born and raised on these lakes. We know every cove, every HOA, and every tricky shoreline from here to Horseshoe Bay.

Lake AustinLake TravisLake LBJCanyon LakeHorseshoe BayBull CreekMarble FallsKingsland

Want to see what we're building?

Give us a call, book a walkthrough, or just poke around. No pressure.
We're here when you're ready.